EDITORIAL GUIDELINES
FOR ADVERTISING
When composing the ad it’s VERY important to follow these
key guidelines and etiquette:
- Maximum lenght for a solo ad is 50 lines @ 60
characters per line.
- Maximum lenght for a sponsor ad is 15 lines @ 40
characters per line.
- Maximum lenght for a RSS feedad is 15 lines @ 60
characters per line.
- Maximum lenght for a classified ad is 5 lines @ 40
characters per line.
- Don’t type in ALL CAPS; this will make readers think
you are ‘shouting’ and can take away from the real value of
your message. Emphasize with text editors using italics,
bolding, and underlining instead.
- The subject line is strictly limited to 60
characters. Less characters is better.
- When it comes to email marketing, the best
subject lines tell what's inside, and the worst
subject lines sell what's inside.
- If your email is a special promotion, tell them
what's inside. Either way, just don't write your subject
lines like advertisements.
- Use the headline inside the ad to grab their attention,
but make it unique and compelling so it doesn’t sound like
a sales pitch.
- Do NOT use ALL CAPS in the subject line. The
editor will remove it.
- Use the headline / subject line analyzer here to see how well it scores.
- Take the time to proofread for ALL
spelling, grammar, and punctuation errors.
- Keep the message concise and easy to read. Don't waste
peoples time with fluff.
- Provide brief quotes for the most effective impact.
- Make the message short but interesting
enough so that the reader will want to read more
on your web site.
- Make sure your message is useful and
informative; avoid lengthy text that will bore
your reader.
- Don't include your private phone number or personal
email address. Your email address WILL be
picked up by all the spam robots and you'll never know who
is going to call you at any hour day or night. It is
MUCH better to use a lead capture page,
often called a squeeze page or a landing page for
first-time traffic. Simply ask for the prospects phone
number, and then follow up with your prospects that
way.
- BEST: Use autoresponders. Build up your own list. See http://www.aweber.com for details.
- Don't use the URL of other people's websites / domain names in your ad. Use a URL re-direct service such as tinyurl.com or better yet use your own domain name and have it re-direct to the company site. For effective ACT NOW kind of link redirection please
check out http://www.8net.org/a/
- Replicated web sites provided by your company:
Major Problem #1: People see these sites
all the time via online advertisng (banner ads, ezine ads,
etc. Result #1: They will be ignored your
replicated web site 99.9% of the time AND you will not get
the results you expect due to this. Instead, you should
consider creating your own lead capture pages. I recommend
this service: Ez Lead Capture which has several
capture pages for hundreds of business
opportunities already created and available. If your
business opportunity is not already there, you can
either create one with the online tools or pay approx
$75 to have them create one for you. (A bargain)
- Here's a FREE video course on how to
write AWESOME email promo's: Email Promos Exposed
- Colors, bold, italic, etc. is NOT recommended. However,
I can do it if you clearly specify everything.
- Don't repeat the URL more than a maximum of 3
times. Once in the top third, once in the middle,
and once at the end is more than enough.
- Use {FIRSTNAME} where you want to show
the subscribers first name, but don't overdo it.
- Avoid using the standard solo ads from your
opportunity. If you can afford it at all it is far better
to have your own solo ad copy written by a professional
copywriter. Use Google to find one for your budget.
- If you can't afford a professional copywriter, at least
change the standard subject line to something else.
- Do not send your ad copy in Word. Send it as plain text
without any formatting.
- This free software http://www.xmailwrite.com/ will help
you format and write you ad copy so that it will pass
through the spamfilters with more ease. I use it myself
all the time.
- Please ask me if you have ANY questions at all. I am here to help.
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